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RightSure Insurance Group, founded in 1997 by R. Jeffery Arnold, is one of the largest and most decorated independent insurance agencies in North America.
After just 3 weeks and 203 training calls, the data told a story that exceeded every expectation.
RightSure Insurance Group, founded in 1997 by R. Jeffery Arnold, is one of the largest and most decorated independent insurance agencies in North America.
Headquartered in Tucson, Arizona, RightSure serves policyholders across 43 states through a unique hybrid model that combines independent agency operations, insurtech innovation, and insurance aggregation.
Jeff Arnold is an insurance industry veteran with 30+ years of experience, bestselling author of two books (The Art of the Insurance Deal and How to Beat Your Insurance Company), and a recognized thought leader in insurance innovation.
He is a board member at Liberate (a quoting AI company), sits on multiple Farmers Insurance advisory councils, and brings deep industry expertise to everything he does.
Jeff founded his first agency, Western Pacific Insurance Brokerage, in Tucson in 1988 before building RightSure into what is now self-described as "North America's Most Awarded Insurance Firm."
RightSure's trophy case spans performance, customer service, employee satisfaction, and corporate excellence:
2026 Spectrum Award | Global 100 Winner | Outstanding Large Agency
Insurance Business Winner, Best Agencies | Insurance Journal Best Agencies (2020)
FM Global Awards (2021, 2022, 2023, 2024) | Top 5-Star Brokerage (2023)
Top Workplace (2020) | 20 Leading Companies (2022) | Most Admired Companies (2022)
Greater Tucson Leadership (GTL 2021) | Corporate Excellence Awards (2021)
Training AI Agent was the starting point for three strategic reasons
See How It Works| Agent | Before Pilot | During Pilot | Improvement | Context |
|---|---|---|---|---|
| Nick | 28% | 69% | 151% ↑ | Newest agent (Aug 2025), 22 training calls |
| Nick | 38% | 65% | 74% ↑ | 5+ yr veteran, new to Auto |
| Steven | 28% | 75% | 70% ↑ | New agent (May 2025) |