Effective Date: June 26, 2025
This Cookie Policy outlines the types of cookies and related technologies that SUPERAGENT AI, Inc. (“SUPERAGENT,” “we,” “us,” or “our”) uses when individuals interact with our website at www.getsuperagent.com (the “Site”) or utilize our online platform and associated services (collectively, the “Services”). This document should be read in conjunction with our Privacy Policy and is intended to ensure transparency with regard to the nature, scope, purpose, and legal basis for data collected through cookies. Our commitment to data protection includes adherence to relevant legal frameworks, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the United Kingdom General Data Protection Regulation (UK GDPR), and the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”).
1. Understanding Cookies and Related Technologies
Cookies are small data files that a website places on your device during a browsing session. These files serve multiple functions. Some are essential to enable specific website features or security functionalities, while others help us understand how the Site is used, how users interact with our Services, and how we can improve and personalize their experience. Cookies do not typically contain personally identifiable information, but they may be linked to information that identifies you when combined with other data.
We also employ technologies functionally similar to cookies, such as pixels, tags, beacons, and local storage. These technologies may operate in tandem with cookies or separately to collect and store technical and navigational information such as browser type, device identifier, pages visited, and the duration of site visits.
2. Why We Use Cookies
Cookies serve important technical, analytical, and commercial purposes. Our primary motivations for using cookies include:
2.1 Functionality and Accessibility: Certain cookies are essential to enable users to navigate the Site and access secure areas such as user dashboards, admin panels, and account features. These cookies make it possible for our platform to remember actions taken within a browsing session, such as authentication states and form submissions.
2.2 Performance Optimization: To enhance the performance of our Site and Services, we use cookies to understand how visitors navigate the interface, which pages they access most frequently, and what errors or loading issues they may encounter. By gathering anonymized usage data, we can identify bottlenecks, improve loading speeds, and optimize system architecture.
2.3 Customization and Personalization: Cookies allow us to remember your preferences from previous visits, including language settings, interface layouts, and feature selections. This enables a more tailored user experience and ensures that your interactions with the Site are consistent and efficient across sessions.
2.4 Analytics and Audience Insights: Through analytic cookies and integrations with services like Google Analytics, we can evaluate engagement metrics, understand which sources drive traffic to our Site, and assess the effectiveness of content and design. These insights inform data-driven decisions related to product development, marketing, and user support.
2.5 Marketing and Advertising: We employ cookies for advertising purposes, including the delivery of interest-based ads and retargeting campaigns. These cookies collect data about your browsing behavior, both on our Site and across third-party websites, to help display ads that are more likely to be relevant to you. We also use them to control ad frequency, track conversions, and evaluate campaign effectiveness.
3. Types and Categories of Cookies We Use
The cookies used on our Site can be grouped into the following categories:
3.1 Strictly Necessary Cookies
These cookies are critical to the proper functioning of the Site. They enable fundamental features such as secure login, session persistence, and request routing. Without these cookies, our Services would not operate reliably or securely. Because of their essential nature, these cookies cannot be disabled via our consent management tools.
3.2 Performance and Analytics Cookies
These cookies gather information about how users interact with our Site, including pages viewed, time spent on site, link clicks, scroll depth, and navigation paths. We use this data to evaluate usage trends, identify high-performing content, detect errors, and assess how users engage with various features. Data collected through these cookies is typically aggregated and does not identify individual users.
3.3 Functionality Cookies
Functionality cookies help remember user preferences and configurations. For example, if you select a preferred language or adjust your privacy settings, these cookies ensure that your choices are retained across future visits. These cookies may also support accessibility features or interface customizations for users with specific needs.
3.4 Targeting and Advertising Cookies
These cookies are primarily used for marketing purposes. They track your online activity to build a profile of your interests, which enables the delivery of relevant advertising content on both our Site and third-party platforms. These cookies are often placed by external advertising networks and may collect personal data such as IP addresses or device identifiers. They also help measure the effectiveness of campaigns by tracking metrics such as impressions, click-through rates, and conversions.
4. Third-Party Cookies and Integrations
Our Site incorporates third-party services that may place their own cookies on your device. These cookies are not controlled by SUPERAGENT and are subject to the privacy policies of the respective third parties. Common examples include:
Google Analytics: Provides detailed analytics and user flow tracking.
LinkedIn Insight Tag: Enables ad targeting and campaign measurement on LinkedIn.
Meta (Facebook) Pixel: Assists with ad tracking and audience building on Facebook platforms.
Intercom or Drift: Powers in-app chat and support interactions.
Hotjar or FullStory: Enables session recordings and heatmaps for user behavior analysis.
We encourage you to review the privacy and cookie policies of these third-party providers to understand how they use your data and what options you have to manage that use.
5. How You Can Control Cookies
You have the right to control how cookies are used on your device. When you visit our Site, a cookie consent banner will appear giving you the option to accept all cookies, reject non-essential cookies, or customize your cookie preferences. You can change your preferences at any time by revisiting the consent banner or adjusting your browser settings.
Most modern browsers provide tools that allow you to:
View a list of cookies stored on your device;
Delete existing cookies individually or all at once;
Block all cookies or only third-party cookies;
Set up rules for certain websites;
Receive notifications when cookies are being placed.
Please note that disabling cookies may result in degraded functionality or limited access to certain features of our Site and Services. For example, you may need to manually re-enter login credentials or lose the ability to maintain items in a shopping cart.
6. Legal Basis for Cookie Use
Under GDPR and UK GDPR, we rely on consent as the lawful basis for deploying non-essential cookies. We obtain your explicit consent before setting analytics, functionality, or advertising cookies. For essential cookies, we rely on legitimate interests necessary to provide core website services.
In the context of CCPA/CPRA, cookies may be classified as tools that enable the “sale” or “sharing” of personal information, especially those that involve advertising networks. Accordingly, SUPERAGENT provides mechanisms for California residents to opt out of such uses in compliance with their data rights. Users may also request more information about categories of personal data collected and disclosed through cookie use.
7. Data Retention and Lifespan of Cookies
Cookies vary in how long they remain on your device. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain active for a defined period or until manually deleted. The retention period depends on the purpose for which the cookie was set. For instance:
Authentication cookies may last for 24 hours or until logout;
Analytics cookies may persist for 6 to 24 months;
Advertising cookies may remain active for up to 13 months, depending on the advertiser’s practices.
We periodically review cookie usage and retention schedules to ensure that we do not retain data longer than necessary.
8. Updates to This Policy
This Cookie Policy may be updated from time to time in response to changes in technology, regulatory requirements, or our internal practices. Any changes will be posted on this page, with an updated “Effective Date” noted at the top. Where changes are material, we may also notify you through a site banner, email notification, or other prominent means.
9. Contact Information
If you have any questions, concerns, or requests relating to this Cookie Policy or how cookies are used in connection with our Services, you may contact us at:
SUPERAGENT AI, Inc.
825 SW 23rd Road
Miami, FL 33129
Email: privacy@getsuperagent.com
We are committed to ensuring that your privacy rights are respected and that your interactions with our website remain transparent, secure, and fully informed.