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G&G Independent Insurance is a fast-growing independent agency based in Fayetteville, Arkansas. The team is primarily focused on personal lines, with a dedicated commercial department alongside it.
G&G has been a Superagent AI’s customer for over a year, led on the sales side by Austin Bolt, Director of Sales.
"Here at G&G, we’ve continued to double or triple our growth every two to three years."
The Challenge: Scaling Without Sacrificing Quality
Before implementing Superagent AI, G&G has a track record of doubling or tripling its growth every two to three years. As the agency looked ahead to its next growth leap, leadership asked a hard question: what do we need to do differently to get there?
Training was the bottleneck. New hires spent a week or more in a conference room with a manager, reading scripts and running role plays where the manager played the client. It worked, but it consumed the managers' time and capped how fast the team could grow.
Built for Insurance, Backed by a True Partner
For G&G, Superagent AI responsiveness sets it apart. When the team brings ideas, SUPERAGENT replies with timelines and shares what's already in the works.
"It's been nice to have a partner that you feel like is in this with you. That's been a breath of fresh air compared to some of our other vendors."
Austin also highlights Superagent AI’s focus on insurance. Unlike generic call tools, it understands the insurance client journey and the realities of the calls agents handle every day, so it works well out of the box.
Role Play Replacing Conference-Room Training
With Superagent AI’s role play, G&G turned real-world client scenarios into dynamic personas. Managers now walk new hires through the script and the "why" behind it. Then new hires practice for hours on their own, getting real-time feedback after every session.
"It helps keep it as realistic as possible, so real calls with clients are even easier than the bot calls. They're doing great right out of the gate."
How G&G Fixed Their Training Bottleneck, Checked Off
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Used Superagent AI role play to onboard new hires 30% faster
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Handed practice to Superagent AI personas to give managers their time back
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Analyzed every call with Superagent AI to coach on real patterns, not a 3-call sample
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Sent Superagent AI post-call feedback to every agent to lift closing rates 3–5%
