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The Challenge: Growing Faster Than the Team Could Keep Up
For Mark Butler, the hardest part of growing wasn’t finding leads. It was finding enough great people to work them. When you find a really great team member, he says, you’d love to find four more of the same person.
And even great people run out of hours. For George Mauricio, calling renewals was an all-day task for one team member, while his sales team spent their time chasing leads instead of closing them.
"Give someone like 10 to 20 leads a day. That’s the maximum that they can handle on it. And then by four or five o’clock, they’re done with their day and they go home, and then nothing gets worked till the next day at 9:00."
For Clark Fisher, a Farmers district manager in Cupertino, California, the pressure was hiring. His district brought on 46 sales producers in 12 months, and with the old way of training, a new hire might not be productive for five or six weeks.
"When the old methods of training and developing a producer meant that I hired somebody and if I’m lucky, they’re productive in the first five weeks, that’s five weeks of payroll that are basically a sunk cost."
New Producers Selling in Days, Not Weeks
Clark rebuilt his district’s onboarding around the Training AI Agent. New producers spend three days on product basics, then days four and five on 40 to 50 practice conversations with Superagent AI personas. They start with easy callers, work up to the hard ones, and run real quotes as they go. The transcripts show exactly where each producer needs coaching.
"I’ve not found anything better than Super Agent in the marketplace to help do what we need to do and scale at a pace."
For George Mauricio, Superagent AI means his sales team no longer chases leads. The leads are transferred to them, so they can do what they’re good at: closing. And George decides which parts of his business AI takes on, and which keep the human interaction.
Every Lead Worked, Every Renewal Called, Day and Night
With the Inbound and Outbound AI Agents, Mark uploads his Farmers lists, like defectors, and Superagent AI follows up with a mix of phone calls and emails, including outside office hours. George’s renewal calls now run on their own, and leads are transferred straight to his sales team.
"I have less staff today than I had last year. My production is up 90%. And that’s not a joke: 90%."
For Mark, it doesn’t replace the team. It makes them faster. Superagent AI takes the first 30 to 40 calls and gets them ready, so a producer who could reach 10 to 20 leads a day now gets to 30. And when a call goes wrong, Mark can jump to that moment and hear it in 20 seconds instead of listening to the whole call.
How George, Mark and Clark Put Superagent AI to Work, Checked Off
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Automated renewal calls to free up 8+ hours of service payroll a day
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Had Superagent AI transfer leads, saving the sales team about 16 hours of chasing a day
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Followed up on every lead with calls and emails, even after hours
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Found the call moments that needed coaching in 20 seconds
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Grew production 90% with less staff than the year before
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Cut new-producer onboarding from five or six weeks to five days
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Got a compliance audit and transcript on every call